Why site speed is critical for your SEO | how to use on page seo
Posted by Why site speed is important for your SEO success and how to do it
30 Second Summary:
The fact that the expanse of search engines takes into account the speed of the site should give you priority.
As your page load speed increases, so does your bounce rate.
It can be very challenging to create a call-to-action that convinces your site visitors not to add additional barriers to buying your product or service.
Sprinkle a little more slowly during page load times and you may lose tons of revenue.
Learn how to identify and fix your site speed issues.
Google has determined site speed to be one of the 200+ factors that Google uses to determine the location of your website search. The fact that the expanse of search engines takes into account the speed of the site should give you priority. However, there are other reasons why you should focus on the speed of your site.
Let’s focus on a few other important factors, because for the success of your SEO endeavors and the success of your business you need to focus on the speed of your site.
Keep visitors on your site
In a recent report, Google found that 53% of mobile users leave a site if it takes more than three seconds to load. In this place we are related to our vision of this world. If you leave more than half the visitors to your site, think about all the traffic because they do not have the patience to take more than three seconds to load your site.
And every second that your site's pages load, chances are your visitors will bounce back. See this chart from the same study. This indicates that as your page load speed increases, so does the bounce rate.
Site Speed Statistics on Mobile Speed
Source: Think Google
Reducing the bounce rate of your site should be the focus of almost every site owner, or whatever it is. Therefore, pay attention to site speed to avoid problems in this area.
Keep business low
It can be very challenging to create a call-to-action that convinces your site visitors not to add additional barriers to buying your product or service. Sprinkle a little more slowly during page load times and you may lose tons of revenue.
In fact, in 2012, Fast Company conducted a study, showing that even a second increase in page load time would cost 6 1.6 billion in revenue. True, this can be bypassed-but not unless you're a techie who knows what he's doing.
Site speed and bounce rate
Source: Fast Company
Whatever that number is, I can assure you that this is not a number you want to lose for revenue. No business wants to reduce revenue, no matter how big or small.
What is the cause of the slow movement of the site and how do you solve the problems?
Now you're got the importance of making sure your site loads quickly. So, now let’s look at some of the reasons why your site may be damaged.
1. Large media files
Videos, images, graphics and other large media files take up a lot of space. When a visitor touches your site, your site begins to provide images, graphics, videos and other media files that are believed to be on the page the visitor visited. If the files are heavy, it will slow down your site.
Joint
Host your video files elsewhere. Instead of hosting them on the site, host them on YouTube, Vimeo and other services. Then, embed the video on your site. That way, visitors can still play the same video on your page, but they do not treat load time in any way. When it comes to optimizing your images, try using file types such as JPEG, PNG and GIF. These load much faster than less optimized file types.
2. Avoid slow hosting services
Although you may be tempted to cut costs in areas such as website hosting, I strongly advise you not to do so. There are some inexpensive hosting options that offer good site speed, but often inexpensive, cost-saving hosting services come with slower page load speeds.
Joint
First, try to avoid shared servers if you want your site to load faster. Shared servers are good for smaller sites, but if you want to avoid log time, choose another type of hosting. There are many options here depending on your site and your specific needs. Therefore, do your research and find out what is the best hosting option for your site.
3. Choosing the right CMS
There are so many great CMS options to build your website. Options like Joomla, Blog, Vix and others are high quality options and often help with your site's load speed. However, there are less reliable CMS options that can slow down your site.
Joint
WordPress is my personal preference for all the great plugins you have and other tools available to help you increase the performance of your site. Avoid some of the lesser known alternatives, especially those that are known to be more unreliable. Focus on more proven options. If you have never heard of a particular CMS, do some digging, see reviews, ask your peers and make the best choice for your business.
4. Too many redirects
Redirect is an easy way to keep site visitors away from content like 404 pages and toward relevant content that actually exists and meets their needs. The problem is, if there are too many redirects on your site, you can start increasing your site visitors. Think of an extra second or two that might lead to redirected links as new content is discovered. Those seconds lose the visitor’s attention.
Joint
I do not like to use redirects. They are a very useful tool. Try to use them sparingly. Additionally, try to limit multi-level redirects that can add more seconds to the page load time.
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